Privacy policy
Privacy Policy
§ 1 Information on the collection of personal data
(1) Below we inform you about the collection of personal data when using our services. Personal data is any data that can be related to you personally, e.g. name, address, email addresses, user behavior.
(2) The controller pursuant to Article 4(7) of the EU General Data Protection Regulation (GDPR) is Mercatura Warenhandel GmbH, Neustr. 25, 47441 Moers, Germany.
(3) When you contact us, for example by email, the data you provide (your email address, and optionally your name and telephone number) will be stored by us in order to answer your questions. We will delete the data collected in this context once storage is no longer necessary, or restrict processing if there are statutory retention obligations.
(4) If we use contracted service providers for individual functions of our service or wish to use your data for advertising purposes, we will inform you in detail about the respective processes below. We will also specify the defined criteria for the storage period.
Section 2 Information about your rights
(1) You have the following rights with respect to your personal data:
– Right to information,
– Right to rectification or erasure,
– Right to restriction of processing,
– Right to object to processing,
– Right to data portability.
(2) You also have the right to lodge a complaint with a data protection supervisory authority regarding our processing of your personal data.
(3) Automated decision-making, including profiling as defined in Article 22 paragraphs 1 and 4 of the GDPR, does not take place.
§ 3 Order
(1) If you wish to order items from us, it is necessary for the conclusion of the contract that you provide your personal data, which we require for processing your order. Mandatory information required for processing the contract is marked accordingly; other information is voluntary. We process the data you provide to process your order. For this purpose, we may transfer your payment data to a payment service provider. The legal basis for this is Article 6(1)(b) GDPR.
We may also process the data you provide to inform you about other interesting products from our portfolio or to send you emails with technical information.
(2) We are obliged under commercial and tax law to store your address, payment and order data for a period of ten years.
(3) To prevent unauthorized access by third parties to your personal data, in particular financial data, the ordering process is encrypted using TLS technology.
§ 4 Further functions and offers of our service
(1) In some cases, we use external service providers to process your data. These providers have been carefully selected and commissioned by us, are bound by our instructions, and are regularly monitored.
(2) If our service providers or partners are located in a country outside the European Economic Area (EEA-JM0418), we will inform you about the consequences of this in the description of the offer.
§5 Google enhanced conversion
This website uses Google Ads. Ads is an online advertising program of Google Ireland Ltd, Gordon House.
Barrow Street Dublin 4 IE (“Google”). As part of Google Ads, we use the so-called enhanced conversion tracking.
Tracking. This requires your consent, which you can refuse.
Extended conversions are a feature that complements existing conversion tags.This allows on the
Conversion data collected by the website itself is sent to Google in encrypted form.
When a conversion is performed on a website, user data such as a
Name, email address, or postal address are collected. These can be recorded in your conversion tracking tags.
and be hashed. For this purpose, the data is encrypted using a one-way hash algorithm SHA256.
The hash values of your user data will then be passed to Google and used to improve your
Conversion measurement is used.
If the cookie banner is accepted in consent mode, the tracking tags will work as usual and record the
attributed conversions and click information. In case of cookie refusal, the consent mode sends
It's just a ping message. These so-called pings work without cookies. They can't collect information like...
The log contains the timestamp and the referring URL. No personally identifiable information is stored.
Additionally, the Consent Mode can use pings to compare opt-in and opt-out rates. With this
Information is then used to model conversions from users who have rejected the cookie banner.
So, when you click on an ad served by Google, a cookie is set for enhanced conversion tracking.
Tracking has been set. Cookies are small text files that the internet browser places on the computer.
The user's information is stored. These cookies expire after 30 days and are not used for personal identification.
decoration of the users.
Each Google Ads customer receives a different cookie. These cookies cannot be accessed via the websites of different Ads customers.
The information collected using the conversion cookie is used to generate conversion statistics.
to create for Ads customers who have opted for conversion tracking. The customers learn z.B.
the total number of users who clicked on their ad and completed a conversion with a conversion tracking tag
You were redirected to a page with the provided information. However, you will not receive any information that allows you to personally identify yourself.
You can be identified. If you do not wish to participate in tracking, you can object to this use.
by disabling the Google Conversion Tracking cookie in your internet browser's user settings
Easily deactivate them. They will then not be included in the conversion tracking statistics.
More information about Google Ads and Google enhanced conversion tracking can be found in the privacy policy.
from Google: https://policies.google.com/privacy?hl=de.
§6 Use of FAST
(1) General scope and description of data processing
We use FAST to accurately attribute the success of an advertising medium. The data is automatically deleted after 90 days. No user profiling takes place. FAST uses a unique key that cannot be assigned by third parties, thus preventing user tracing. Personalized advertising is not possible with FAST.
FAST establishes a connection between a click on an advertisement, bspw.eine Advertisement and an action, e.g. a purchase or a registration.
The information transmitted to us serves solely the purpose of correctly attributing the success of an advertising medium and the corresponding billing.
FAST does not store any cookies or cookie-like data on your device.
The device fingerprint is generated using only non-personal parameters (browser settings, time zone, CPU class, color depth, browser language, etc.).
(2) Scope and description of data processing when using Google Ads/Microsoft Ads
During a promotion, the order number and the shopping cart value are usually also transmitted and stored by us for 90 days. gespeichert.Personenbezogenen Data such as name, telephone number or address are expressly not collected or stored.
Additionally, the following values can be transmitted:
• ID (sequential number)
• ClickID
• Purchase time
• Currency
• Conversion Name (Shop Order or Lead)
Device fingerprint processing takes place on the respective customer's server. If integration is via Google Tag Manager, then device fingerprint processing is carried out via the Smarketer Host-Europe server in Strasbourg.
High security standards, such as an HTTPS connection, ensure that conversion data is transmitted via our HOST-Europe server located in Strasbourg. The export file and data processing (ClickID, Conversion Name, Timestamp, Order Value, Currency) are then transferred to an American server by Google Ads/Microsoft Ads.
The software is configured so that no profiling takes place.
(3) Legal basis for the processing of personal data
The legal basis for processing the user's data is Article 6(1)(f) GDPR.
(4) Purposes of processing
The information transmitted to us serves solely the purpose of correctly attributing the success of an advertising medium and the corresponding billing, and is justified by our legitimate interests pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR.
(5) Duration of storage
The data from the processing described here will be automatically deleted after a maximum storage period of 90 days.
Operator: Name: Smarketer GmbH Postal address: Alte Jakobstraße 83/84, 10179 Berlin Email: info@smarketer.de
§7 Objection or revocation to the processing of your data
(1) If you have given your consent to the processing of your data, you can withdraw it at any time. Such a withdrawal will affect the lawfulness of the processing of your personal data after you have communicated it to us.
(2) Where we base the processing of your personal data on a balancing of interests, you may object to the processing. This is the case, in particular, if the processing is not necessary for the performance of a contract with you, which we will explain in the following description of the functions. When exercising such an objection, please state the reasons why we should not process your personal data as we have done. In the event of your justified objection, we will review the situation and either cease or adjust the data processing or demonstrate to you our compelling legitimate grounds for continuing the processing.
(3) You can, of course, object to the processing of your personal data for advertising and data analysis purposes at any time. You can inform us of your objection to advertising using the following contact details:
Mercatura Warenhandel GmbH, Gstaller Weg 13, 82166 Gräfelfing, Germany.